Branding
First impressions matter. When a potential client encounters your brand for the first time it might be from your website, social media, or a flyer. When they encounter your brand for the first time you want to make sure that they remember it. Not just remember it… but remember it in a positive way (you don’t want to leave a bad impression).
A great way to make sure people remember your brand is through graphics. Studies show that the human brain processes images 60,000 times faster than words. They also show that 80% of people remember what they see compared to 20% of people remembering what they read. Graphics, whether on your website or in your marketing, are a great way to draw in new clients.
