If you are reading this you are probably thinking 1 of 2 things.
It doesn’t cost $50,000 so how could I be losing money? Let me tell you the reason for the crazy headline. If your website isn’t bringing in leads or converting to the best of its ability, it is LOSING you money. Let me say it in a different way. If your website isn’t MAKING you money, it is LOSING you money.
There are many reasons that your website could be LOSING money. We will cover 5 of the main reasons in this article.
If your potential client is searching for your product or service it is important that your website shows up. Someone can NOT buy from you if they can NOT find you. Every time someone searches for your solution but doesn’t find it, is a revenue making opportunity that you lost. This is one of the main ways that your website could be costing you money.
Having your website properly set up and optimized will help your website bring in more organic traffic and therefore bring in more sales.
Your website should have analytics installed that tracks your conversion actions. If your website does not track how many people visit your website and convert, you have a problem.
The easiest way to know whether or not your business is showing up for the terms you want is to search for those terms and see who pops up. If you can’t find your website, or if it is too low on the list, you have a problem.
We offer free website audits to help you find out if your website is making or LOSING you money.
Your Website NEEDS to be optimized for conversions. You can not expect a website visitor to take your desired actions if it isn’t super easy for them to do so. In addition to that, you need to give the website visitor a reason to convert. Why should they choose you? Why should they convert today? What makes you better than the other options out there? Are you trustworthy? Every industry has different questions that people want answered when they visit a website. You need to make sure that you answer these questions and give the visitor a reason to convert.
If your website is not optimized for conversions you are missing out on organic leads and wasting your advertising budget.
The best place to start is to look at your analytics and see the rate of people that convert. You can take that number and compare it to your industry standard. If you do not match up that is a good indicator that you have a conversion rate optimization issue.
One of the best ways to make sure your conversion rate is optimized is to have a professional take a look at it. Click below to get a free website audit.
Having a person land on your website and leaving because of a bad user experience is the WORST mistake that you can make. Not only does it cost you a revenue making opportunity, but it also leaves a negative impression of your brand in that visitor's mind. You can recover from lack of organic exposure, you can improve your conversion rate optimization, but it is incredibly DIFFICULT to change someone’s opinion about your brand.
Your website is often the first impression your brand will make on potential customers. It is important to make sure that your first impression is a great one. It can often make the difference on whether someone becomes a customer or not.
Start out by making sure you avoid common mistakes. Make sure that your website loads quickly (if it doesn’t people won’t convert), avoids spelling mistakes, and has a design that doesn’t clash.
The User Experience on your website can be one of the leading factors in whether or not someone converts on your website. It can also influence the ability of your website to rank and bring in organic traffic. You want to make sure that your User Experience is optimized so that you aren’t missing out on revenue making opportunities.
We do include User Experience suggestions in our free website audits. Click below to get a free website audit.
We want to help you make sure that your website isn’t LOSING money. We have been helping businesses bring in more revenue with their websites for over 20 years. Fill out the form below to get a free website audit.